Soon after former KHOU 11 early morning anchor and reporter Lily Jang was enable go from the Houston Television information station in 2016, she turned to real estate to make use of her earlier experience buying and selling homes. Seeking back, she mentioned it is the “greatest factor that has ever took place” to her. Currently, Jang is thriving in the marketplace, closing nearly $28 million in offers in 2022.
In an job interview with Insider, Jang opened up about her occupation changeover and how her broadcast journalism expertise assisted her build a prosperous business. The Houston native discussed she has a special approach to real estate, building referrals fully through natural queries from sellers, buyers, traders, renters, and real estate brokers. On Instagram, the place she boasts around 35,000 followers, Jang attracts customers by giving movies and property staging for her clients.
“I’ve by no means built a solitary chilly connect with, and I’ve never knocked on any doorways,” Jang told Insider. “My business enterprise is 70% referral from day one particular and 30% social media. My Television set background gave me an natural system of individuals who felt they knew me, trusted me, and preferred to do the job with me.” Jang also makes use of the system to give advice to possible home purchasers and supplies an within glance at her lifetime outside of her work, such as her vacation and dining experiences.
“It reveals persons all the layers of who I am, how I journey, what my hobbies are, and what true estate appears like in other pieces of the planet,” Jang advised Insider. “People today do the job with people they like and sense most linked to.” She’s also designed use of her broadcasting qualifications with her have KPRC phase called Lily’s List. Soon after that was canceled, she had her have 30-minute true-estate exhibit identified as Property 2 Dwelling with Lily Jang.
Just after KHOU went by way of a management modify in 2016, Jang was component of subsequent layoffs that ensued. “You normally know in the again of your head this could transpire: New administration arrives in, and they’re going to clear property, and you could be a casualty—and which is particularly what happened to me,” she advised Insider. Calling it the “most devastating time in my daily life,” Jang additional she could not shift to an additional condition at the time because she necessary to stay in Houston to treatment for her ageing mothers and fathers. “I sat in a corner and cried for two weeks, but I explained to myself, ‘I’m going to have to pivot,” Jang advised Insider. “I have to figure this out.”
For every Insider, by the stop of her initial year at Keller Williams, Jang closed $8 million in actual-estate transactions and even surpassed her salary as a news anchor. In 2021, she created virtually $900,000 in gross earnings. “I took my profession as a news anchor, my marking techniques, and leveraged anything I had and who I was, and I made use of that in genuine estate,” she informed Insider. “I constructed my journalism vocation on relationships, interaction, and integrity, and I parlayed all that into my new career seamlessly.”
